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The Ultimate Fishing Authority
Unmatched Involvement and Visibility in Fishing Events. Every week is a fresh, new issue, but our involvment outside the magazine provides us a distinctive level of market visibility that reinforces our position as the ultimate fishing authority. Below is a listing of over 100 events that The Fisherman either hosts, co-hosts, sponsors, or supports. Our exposure at these events range from television and radio advertising to print, internet, apparel, editorial and other forms of hi-visibility exposure. At each event our logo is prominently displayed and a Fisherman staffer is present.
Unmatched Credibility Stems from Unmatched Involvement in Fishing - see all events The Fisherman is involved in HERE.
All the information to help you build the ultimate media package is now at your finger tips. Plus, see a virtual magazine sample in its original form.
Every week, we achieve the ultimate caveat in publishing, which is to be considered the ultimate authority on fishing by avid anglers. As an advertiser partner, we offer you the opportunity to be a part of this credible media environment and to build a unique kind of consumer confidence that motivates readers to take action and purchase your product.
We’re weekly, we’re regional and when it comes to reaching the core sport fishing market, it makes a big difference! Each of our four weekly editions (New England, Long Island, New Jersey and Mid Atlantic) are all edited separately and provide relevant fishing information to the granular level that avid anglers crave. The best photography, accurate fishing reports, news, instructional feature stories and items of interest about the people, places, and fish that are gathered by the most extensive network of field reporters and contributors in the industry. As a result each issue is crafted into the ultimate users guide for fishing. It’s read with urgency by the a largest, most passionate group of anglers who have a voracious appetite for fishing information. Incidentally they’re also the group with the highest expenditures on fishing and boating.
At $29 per year, readers place a high dollar value on receiving The Fisherman, but with an average annual income of $103,000, readers enjoy a lifestyle that affords them the opportunity to purchase the best fishing boats, tackle and magazine available. In fact, 75% of our readers own a boat (average length 23'). In addition, the average reader owns 16 rod/reel outfits.
The Fisherman's readership area represents the largest, most unique, and diversified saltwater and freshwater sport fishing markets in the country. Our readership area contains 35% of all saltwater fishing participants and 35% of all registered in the coastal states on the US.
