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2012 Editorial & Consumer Show Distribution Calendar

Issue
Number
Editorial Calendar / Consumer Show
Issue/ Mail
Date
Ad Closing Date
1

The Fisherman PLUS - JANUARY
2012 Season Kick-Off & Boat Buyer's Guide
New York Boat Show - January 4-8, 2012 - Javits Center, NYC

01/05/2012
12/22/2011
2
Garden State Outdoor Sportsmen's & Adventure Show
January 12 - 15, 2012 - NJ Convention & Exposition Center, Edison, NJ
01/12/2012
12/29/2011
3

2012 Outboard Motor Buyer's Guide

01/19/2012
01/05/2012
4

Advertising Opportunities: Work Bench & Spring Prep

01/26/2012
01/12/2012
5

The Fisherman PLUS - FEBRUARY
Winter Workbench:
Specifications for a cod rod, Top Teasers, Guide Replacement,
Reel & Boat Maintenance

Atlantic City Boat Show
February 1-5, 2012 – AC Convention Center

02/02/2012
01/19/2012
6
Advertising Opportunities:
Upcoming Sport & Boat Shows – Pre Show Sales
02/09/2012
01/26/2012
7
Greater Philadelphia Outdoor Sports Show – February 16-19, 2012
Expo Center at Oaks, PA
02/16/2012
02/02/2012
8
New Jersey Boat Sale & Expo - February 23-26, 2012
NJ Convention & Exposition Center, Edison, NJ
02/23/2012
02/09/2012
9

The Fisherman PLUS - MARCH
New Gear: Electronics, Tackle, Boat-Related Products,
Bottom Paint Science

World Fishing & Outdoor Expo – March 1-4, 2012
Rockland Community College, Suffern, NY

03/01/2012
02/16/2012
10

Advertising Opportunities:
Preparing For Spring Kick-Off Spring Prep For Splashing your Boats

03/08/2012
02/23/2012
11

Saltwater Fishing Expo – March 16-18, 2012
Garden State Exhibit Center, Somerset, NJ

SPECIAL ISSUe: 2011 Marine electronics Buyer's Guide

03/15/2012
03/01/2012
12

Advertising Opportunities:
Post Show Sales – Target those that got away!

03/22/2012
03/08/2012
13
Freshwater Fishing Participation And Tackle Sales Now Peaks
03/29/2012
03/15/2012
14

The Fisherman PLUS - APRIL
Dreamboat, Trout, Line Testing IGFA, Mackerel
2012 Dreamboat Kickoff

04/05/2012
03/15/2012
15
Advertising Opportunities: Spring Boat & Motor Sales
Target All Those Sluggish Buyers With New Deals And Incentives
04/12/2012
03/29/2012
16
Advertising Opportunities:
Tackle Sales – Fishing Reports Read With Urgency
04/19/2012
04/05/2012
17
Advertising Opportunities:
Fishing Tackle Continue To Be Prime Needs Of Anglers
04/26/2012
04/12/2012
18

The Strictly Boaters Boat Show - May 4, 5, 6th, 2012
South Jersey Marina - Cape May, NJ
The Fisherman PLUS - MAY

Inshore Special: Lido & Iaconelli, Fluke, Site Fishing,
Alternatives To Snag And Drop (Circle Hooks etc.)

05/03/2012
04/12/2012
19
Kayak Sales Heat Up As Kayak Weather Moves In
05/10/2012
04/26/2012
20
Spring Surf Fishing Season Is In Full Swing
05/17/2012
05/03/2012
21
Preparing For Tournaments Bait, Tackle, Rigging, Fuel & Ice Sales –
Pre Memorial Day Sales
05/24/2012
05/10/2012
22

Memorial Day Sales – Everything Goes!

05/31/2012
05/17/2012
23
The Fisherman PLUS - JUNE
Summer Kick-Off: Sharks, Apex-Predators Program…
06/07/2012
05/17/2012
24
Fluke Fishing Begins To Peak – All Sales Count!
Father’s Day Sales
06/14/2012
05/31/2012
25
New Jersey, Delaware & Maryland’s Exotic Inshore Fish
06/21/2012
06/07/2012
26

Pre July 4th Sales – Significant Increase In Newsstand Sales
Blowfish: An Emphasis On Science And Forage Base

06/28/2012
06/14/2012
27
The Fisherman PLUS - JULY
Offshore Special Issue - Post July 4th Sales
Significant Increase In Newsstand Sales
07/05/2012
06/14/2012
28
Inshore Trolling - Shedder Crabs - Digitalizing your fishing
07/12/2012
06/28/2012
29
Peak Summer Fishing – Shark, Tuna, Marlin,
Stripers & Fluke In The Surf – What A Great Time Of The Year
07/19/2012
07/05/2012
30
Fluke Special. Party Boat Fluke - Deepwater Fluke
07/26/2012
07/12/2012
31
The Fisherman PLUS - AUGUST
Peak Summer Season
08/02/2012
07/12/2012
32
Peak Summer Fishing Continues - Summer Cod Is Hot – Ling Is Too!
08/09/2012
07/26/2012
33
Advertising Opportunities:
Prime Focus On Late Summer Surf Fishing Gear
08/16/2012
08/02/2012
34
Advertising Opportunities:
Hardcore Freshwater Angling Means Hardcore Sales
08/23/2012
08/09/2012
35
Advertising Opportunities:
Party Boat Tuna Gear – Co-Op Advertising Peaks
08/30/2012
08/16/2012
36
The Fisherman PLUS - SEPTEMBER
Surf Fishing Special Issue
09/06/2012
08/16/2012
37
Historically, One Of The Best Fishing Weeks Of The Year
09/13/2012
08/30/2012
38
Feature Editorial: Rods, Reels, Line, Lure – What It All Means
09/20/2012
09/06/2012
39
Feature Editorial: Urban Hot Spots – Albies & Bonito In The Surf
09/27/2012
09/12/2012
40

The Fisherman PLUS - OCTOBER
Feature Editorial: Fishing The Fall Run - Striped Bass Special Section
New Jersey Boat Sale & Expo - September 21-23, 2012
First Energy Park, Lakewood, NJ

10/04/2012
09/13/2012
41
Advertising Opportunities:
Canyon Fishing Gear For Tuna, Swordfish & Golden Tilefish
10/11/2012
09/27/2012
42
Advertising Opportunities:
Lodging & Fishing Charter Businesses Take Notice
Fall Fishing Peaks – Salmon River, Pulaski, NY Heats Up!
10/18/2012
10/04/2012
43
Advertising Opportunities:
Big Tackle-Busting Blues and Bass – Light Tackle Sales Boom!
10/25/2012
10/11/2012
44
The Fisherman PLUS - NOVEMbER
Blackfishing, Self-Shrinkwrap Your Boat, Surf-Outer Banks
11/01/2012
10/11/2012
45
Advertising Opportunities: Fall & Winter Tog Pre-Sales,
Fall Bucket-Mouths, Offshore Cod-fishing Gear – Sell, Sell, Sell!
11/08/2012
10/25/2012
46
Advertising Opportunities Continue: Blackfishing Gear, Wrecks Anchors
– Light Tackle For Inshore Schoolies
11/15/2012
11/01/2012
47

Holiday Gift Guide

Advertising Opportunities:
Pre-Black Friday Sales – Two Weekends For Sales!

In this Special Holiday Issue, we say Thank You to our loyal advertisers by offering a Special Promotional Holiday Greetings Section Ad for you to say Thank You in a big way by purchasing at your current Frequency Rate a 1” or 2” ad and we’ll double it FREE and add color and holiday flair – Be sure to contact your Advertising Manager, John DeBona for this truly special offer.

11/22/2012
11/08/2012
48
Advertising Opportunities Continue:
Black Friday Sales – Get ‘Em While You Can!
11/29/2012
11/15/2012
49

The Fisherman PLUS - DECeMBER
Travel Fishing Issue: Destinations

Feature Editorial: Trailerable Boats Hit The Road
Peak Sales On Vehicles That Pull Boats
12/06/2012
11/15/2012